What is Google Adwords
Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!
A quick look at ads on Google
- People search on Google
People use keywords (or search terms) to search for specific products and services.
- They see your ad
If the keywords you’ve chosen match what people search for, your ad appears next to or above Google search results.
- You get more customers
When people click on your ad, they’ll go to your website to learn more or buy.
Reach the right people at the right time
With AdWords you can get the right message in front of the people you most want to reach. Here are a few tips on how to target your ads:
- Pick specific keywords
When people search the web, they tend to use specific phrases like “housemaid in singapore,” rather than general ones like “housemaid.” So, when it comes to selecting keywords, be specific, and keep your ads (and budget) targeted to the most interested people.
- Try out multiple ads
Ads, like keywords, help people decide if your business is what they’re searching for. If you offer several different products or services, try creating a unique ad for each one. A housemaid portal, for example, might want to create one ad for housemaid agencies and another for maid seekers.
- Target specific locations
AdWords makes it easy to put your message in front of people anywhere in the world. But what if you’re only interested in potential customers within a 10-mile drive? No problem: you can use geo-targeting to show your ads in a particular area, whether it’s a city, region, country or specific distance from your business.
Google ads aren’t one-size-fits-all. There’s a whole range of available ad types that you can choose to adopt, from placing a text ad next to search results to reaching web-browsing customers with eye-catching image ads, and even advertising on YouTube. Once you’re ready, you can choose what ad types are right for you:
Advertise next to Google search results
Reach customers right when they’re actively searching for what you have to offer.
Show up on mobile phones
Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. Use them to put your business in front of people as they use their smart phones and tablets throughout the day.
Show up across the web
Google can choose from among the millions of websites in our network which sites’ content will be the best match for your ads, and your business.
Create image and video ads
Capture people’s imagination, and define your brand, with eye-catching online image and video ads.
Advertise on YouTube
It’s one of the most viewed sites on the Internet. Make sure you’re seen there. Deliver your messages to the right people at the right time with video ads. Every business has an audience on YouTube.
Video ads help you connect with people in a unique way–show them what you do, how you do it, and why you love it. Video ads drive results. Bring more people to your website, create awareness and increase sales.
AdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction:
- How much you invest is up to you
You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.
- Only pay for results
With ads on Google you're not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.
- You're in control of your cost-per-click
We set cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you're willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.
- Relevance pays off
Your bid isn't the only factor that counts. AdWords rewards more relevant ads with a higher Quality Score and a higher ad position. So even if your competition bids more than you, you can still win a higher position -- at a lower price -- with highly targeted keywords and ads.As a certified partner in Google’s Advertising Professionals program, we actively manage Google AdWords and pay-per-click advertising for clients in a range of industries. Our entire AdWords team is Google certified with specializations in Search, Display and Reporting. We focus on producing measurable results and have a proven track record of increasing our clients Return on Investment and helping them spend more efficiently.
We believe that pay-per-click advertising offers a relevant, profitable market to the vast majority of online businesses. We offer our Account Setup services to companies looking to join this fast growing market. Our account setup is a ground-up approach, beginning with an initial call and questionnaire so we can learn more about your business and your marketing goals. We then dive in with extensive keyword and market research, which includes evaluating your competition and creating a strategy for the greatest ROI. We also comply with Google’s Best Practices by organizing an account logically and efficiently. Finally, we employ our experts and staff writers to create compelling ad copy that will get our clients noticed.
Active Account Management
Our in-house AdWords team has years of experience actively managing AdWords accounts on a daily basis for clients across the country. With our monthly AdWords package, you can be assured that we will be in your account on a daily basis, evaluating the data and making adjustments and recommendations. We believe this hands-on management style sets us apart from our competition. We are actively performing keyword research, mining search queries for opportunities or irrelevant terms, adjusting bids and budgets, rewriting ad copy, and looking for opportunities.
Our reporting and analysis is conducted by both Google AdWords Certified Professionals as well as our team of Certified Google Analytics Specialists. Knowing what happens once your customer clicks an ad is just as important as getting them to click in the first place. That’s why many of our clients also have one of our monthly Analytics packages.
Account Audits & Reviews
Our AdWords account audits take an in-depth look at the health of your overall AdWords account. Whether you’d like an overall snapshot of how you’re doing or you’re anticipating a change in ownership or personnel, our AdWords audit will give you an unbiased opinion of the state of your account. Our team of Certified AdWords Professionals comb through your AdWords account looking at a variety of metrics and reports. We outline where you are winning with AdWords and where there is opportunity for improvement. Our account audits conclude with a meeting to discuss the findings and to present you with our detailed report and recommendations.
"We have been working with Existus since November 2010 and they are nothing short of amazing. Their commitment to providing outstanding customer results is refreshing and they are always fast to respond to any request. We can highly recommend their AdWords services as second to none."
"When we first moved across to Existus for our Adwords Campaign Management our campaign was not working for us at all. Within 2 weeks of using Existus for AdWords our ROI started to lift, before too long, for the same Adwords budget we were using with the previous company, 3 times as many leads were coming in. Absolute fantastic result! Existus consistently provides Quality Air with results and outstanding service."
"I started my online business in January 2009 and after having a go at the online advertising myself, I quickly realised that I needed help in understanding the ins and outs of AdWords. Initially I picked a company that claimed all kinds of wonderful things, but unfortunately did not take a personal interest in my business or offer any advice as to how I could make improvements to generate more business. As soon as my three month trial ended with them, I started looking for another AdWords marketing company and thankfully I found Existus. Right from the start Existus team have taken a genuine interest in my business and have many great ideas for marketing my products and services. Their positive and pro-active approach has enabled my business to improve and show profits that I never imagined I could achieve in the 1st year. If you are looking for a professional and personalised approach to your advertising - I recommend Existus"
"The Google Adwords campaign setup by Existus provided us with a steady feed of well qualified new business leads. They took the time to understand our business which really helped to attract our niche audience."